Privacy Policy

Introduction

CuevasEcom operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a curated shopping experience (the "Services"). Shopify is the platform that enables us to provide the Services.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand that your information will be collected, used and disclosed as described in it.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live and what is permitted or required by applicable law:

• Contact details: name, address, billing address, shipping address, phone number and email address.
• Financial information: credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations and other payment details.
• Account information: username, password, security questions, preferences and settings.
• Transaction information: items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us: information you include in your communications with us, such as when you submit a customer support inquiry.
• Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information: information relating to your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you: when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services: from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers: when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, prepare your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipments, facilitate returns and exchanges, allow you to post reviews, and create a shopping experience tailored to you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products or services on the Services or other websites, including advertisements based on items you previously purchased or added to your cart and other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect potentially fraudulent, illegal, unsafe or malicious activity, investigate or take action regarding such activity, protect public safety and protect our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• To Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, reporting and analytics, customer service, cloud storage, order fulfillment and shipping.
• To business and marketing partners to provide marketing and advertising services. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct, request or consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or other members of our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

Shopify hosts the Services and collects and processes your personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services.

Additionally, to help protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you open links to sites that are not affiliated with us or that we do not control, you should review their security and privacy policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them.

Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be viewed by other users of the Services or those third-party platforms without limitation as to its use by us or by third parties.

The inclusion of such links does not in itself imply endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who are under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Additionally, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may apply only in certain circumstances. In some cases, we may deny your request as permitted by law.

• Right of access or to know. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we maintain about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or disclosure for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising", as defined under applicable privacy laws.

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you use to visit the website.

If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit globalprivacycontrol.org.

In addition to Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing communication preferences. We may send you promotional emails, which you can unsubscribe from at any time using the unsubscribe option included in our emails.

If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed.

Rights of Residents of the United Kingdom and the European Economic Area

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights described above:

• Objection to processing and restriction of processing: you may have the right to request that we stop or restrict our processing of personal information for certain purposes.
• Withdrawal of consent: where we rely on consent to process your personal information, you have the right to withdraw that consent. If you do so, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below.

To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit privacy.shopify.com.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law.

Under applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such requests from a representative, we will ask them to provide evidence that you authorized them to act on your behalf, and you may need to verify your identity directly with us.

We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection authority.

For the European Economic Area, you can consult a list of the responsible data protection supervisory authorities through the relevant official bodies.

International Transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at cuevas.ecommerce.info@gmail.com.

You can find our other contact details in our Contact Information Policy.

For the purposes of applicable data protection laws, we are the controller of your personal information.